B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More


Mark Donnigan: It's going excellent, Ben. I am so pleased to be here on your program.Ben: Definitely. We're delighted to have you on the show. Especially provided the relevance and the urgency of the topic we're mosting likely to be dealing with throughout this conversation as well, which is one that I think is actually under-discussed. One that ma… Read More